Headquartered in Braintree, Massachusetts, OOFOS makes sandals, clogs, shoes and slippers around OOfoam — a foam technology built to absorb impact and ease the stress on joints once the effort is over. What started direct-to-consumer and on Amazon now reaches 32 countries and shelves at REI, DSW and Nordstrom, with the brand's first US stores opening in 2025.
The athletes tell the story. Deion Sanders, Alex Smith and Derek Carr have all credited their OOFOS with helping them manage the wear of a pro career, and the brand has partnered with USA Gymnastics and the U.S. Ski & Snowboard team. Since 2015, its Project Pink line has supported breast cancer research.