Are Police sunglasses worth it, and is the eyewear good quality?+
Police sits in the lifestyle-premium tier rather than the bargain bin, and that positioning is earned: the brand is the eyewear house of the Italian De Rigo group, which has built and distributed frames for decades. If you want a sunglass with distinctive, slightly rebellious Italian styling and proper construction, it's a sensible buy. Just go in knowing you're paying for design and name more than for ultra-niche optical engineering.
Why are Police sunglasses so associated with David Beckham and the 90s look?+
Police became a true style phenomenon by leaning hard into celebrity faces, and David Beckham is the one most people picture. He's among a long line of famous frontmen the brand has used over the years, which cemented its image as the sunglass of choice for a confident, magazine-cover kind of man. That campaign era is a big reason the name still reads as aspirational menswear today.
Which Police product should I buy first?+
Start with the sunglasses. Police launched in 1983 as an eyewear name and that's still its signature category, so the frames are where the brand's design language is purest. Fragrances and watches came later and are lovely add-ons, but the sunglasses are the truest expression of what Police is about.
When was Police founded and what's the story behind it?+
Police was launched in 1983 by the De Rigo brothers as the first brand of their company, Charme Lunettes, which started out manufacturing sunglasses for other labels. So before Police ever put its own name on a frame, the people behind it were already serious eyewear makers. That heritage is the quiet credibility underneath the bold styling.
Is Police an Italian brand?+
Yes. Police is an Italian brand of fashion accessories, born from the De Rigo group, and that Italian eyewear lineage is central to its appeal. The look is unmistakably Mediterranean: a little flashy, a little cinematic, designed to be noticed.
Does Police make more than just sunglasses now?+
It does. Police launched its first perfume range in 1997, its first watch collection in 2003, and its first full apparel collection in 2013. So while eyewear is the heart of the brand, today it spans a wider lifestyle wardrobe for someone who likes the Police attitude head to toe.
Which celebrities have fronted Police campaigns?+
Quite a roster. Over the years Police has been advertised by names including Bruce Willis, George Clooney, David Beckham, Neymar, Antonio Banderas, Paolo Maldini and Ji Chang-wook. That mix of Hollywood, football and global stars tells you exactly who the brand wants you to feel like when you put the glasses on.
Does Police have any links to motorsport?+
Yes, and it's a natural fit for a brand built on speed and swagger. Police is a partner and team supplier of the Mercedes-AMG Petronas Formula One Team. If you like the idea of eyewear with a Formula 1 connection, that's a genuine part of the brand's world.
How do I spot a fake pair of Police sunglasses?+
Buy from authorised opticians and official retailers, and check the details counterfeiters rush: clean engraving of the logo, neat hinges, proper case and documentation, and a model code that matches the brand's catalogue. Because Police is a recognisable, widely sold name, it does get copied, so the safest route is simply a trusted seller rather than a too-cheap marketplace listing.
How should I care for my Police sunglasses?+
Treat them like the Italian accessory they are. Clean the lenses with a microfibre cloth rather than your shirt, store them in the case when they're off your face, and keep them out of hot cars where heat can stress the frame. A little routine care keeps the styling sharp for years.
