The name was lifted from a vee-bottom surfboard co-founder Warbrick bought in 1968, on which someone had scrawled 'Rip Curl Hot Dog'; the words meant nothing beyond being, as he put it, groovy. The company started making surfboards, then in 1970 turned to wetsuits, adapting diving technology into something built for surfing — the move that defined it. Alan Green, later a Quiksilver co-founder, developed the first Quiksilver boardshorts at the Rip Curl factory in 1970.
From wetsuits Rip Curl grew across Australia, Europe, the Americas and South Africa, and branched into skateboarding, snowboarding, wakeboarding and freestyle skiing, lending its name to festivals and the World Heli Challenge.