A Danish label with a Riviera name — everyday women's fashion from Copenhagen, now part of DK Company.
The company was acquired by IC Companys in 2002, and in January 2019 IC Group sold Saint Tropez to DK Company, its current owner. The brand runs its own Saint Tropez stores across Denmark alongside wholesale and online sales, with Sofie Lindahl-Jessen as CEO and Anna Juul Jepsen as design manager.
Same quiet-luxury, craft-first sensibility — follow any to widen your alerts.
Saint Tropez positions itself as everyday Danish womenswear with attention to detail, and many shoppers praise the fit and finish. As with a lot of high-street labels, experiences can vary by piece, so it pays to read recent reviews of the specific style. For wearable, Scandinavian-leaning staples at a mid-market price, most buyers find it a sensible choice.
Saint Tropez is a Danish fashion brand, not a French one despite the name. It was founded in 1984 by Niels-Henrik Henriksen. The label is now owned by the Danish fashion house DK Company.
Saint Tropez is owned by DK Company. The brand was acquired by IC Companys with effect from 1 January 2002, and then in January 2019 IC Group sold it on to DK Company. That ownership history places it firmly within Denmark's fashion-group landscape.
Anna Juul Jepsen has been Saint Tropez's design manager since 2016, shaping the label's recent collections. On the leadership side, Sofie Lindahl-Jessen became CEO in 2017, joining from Republic of Fritz Hansen where she led sales and brand communication. Together they have steered the brand's contemporary direction.
Yes, if you like the clean, versatile feel associated with Danish labels. Saint Tropez focuses on women's clothing meant to mix and match across a wardrobe rather than chase loud trends. That makes it a comfortable entry into Scandinavian style for daily dressing.
Saint Tropez sells through its own stores, through wholesale partners, and through online sale directly to consumers. As of 2017 it operated 38 Saint Tropez stores in Denmark, including locations in Copenhagen, Aarhus and Odense. Outside Denmark, multi-brand retailers and the brand's own site are the usual routes.
Saint Tropez operated 38 of its own stores across Denmark as of 2017, spanning cities such as Copenhagen, Aarhus, Odense, Kolding and Roskilde. Alongside these it reaches customers through wholesale and online channels. So even outside its store network the brand is fairly easy to find.
The brand is Danish, founded in 1984 by Niels-Henrik Henriksen, yet it carries the name of the French Riviera town. The label leans on that sunny, leisure-coast association for its identity rather than any French ownership. It is a case of a name evoking a mood rather than a place of origin.
Always follow the garment's own care label, since fabric mixes differ across the range. Washing cooler, drying flat where suggested, and avoiding harsh heat will help everyday pieces keep their shape over time. A little care goes a long way toward getting years of wear, which is what the brand aims for.
It sits comfortably alongside other Danish names, partly because it lives within the DK Company group that houses several Scandinavian brands. The shared sensibility is wearable, mix-and-match women's clothing rather than statement runway pieces. If you already enjoy Danish high-street style, Saint Tropez will feel familiar.