Bestseller was founded in 1975 by Troels Holch Povlsen in Brande, Denmark, originally focused on women's fashion and now home to a family of labels alongside Vero Moda. The brand sells through more than 800 shops around the globe, in the company's own stores and through independent retailers; in 2007 Bestseller hired supermodel Gisele Bündchen to front it across the 2007–08 season. Bestseller markets across most of Europe, the Middle East, Canada and India, and remains a privately held, family-owned business.
Vero Moda
Everyday wardrobe basics with a Danish accent — affordable women's fashion in more than 800 shops worldwide.
The Vero Moda pieces worth knowing
You'll want these too
Same quiet-luxury, craft-first sensibility — follow any to widen your alerts.
Vero Moda shopping FAQ
Is Vero Moda good quality?+
For its price bracket, Vero Moda is generally well regarded, with shoppers praising the design and value of its everyday womenswear. It sits in the affordable, trend-led end of the market rather than the heirloom one, so the make is solid for the money without being investment-grade. Treat it as reliable wardrobe staples rather than lifetime pieces.
Is Vero Moda worth buying?+
If you want on-trend women's clothing at an accessible price, Vero Moda delivers. Within parent company Bestseller's stable it's positioned as the everyday women's brand, which makes it a sensible pick for refreshing basics and seasonal looks. Just go in expecting affordable fast fashion rather than slow, made-to-last luxury.
What kind of brand is Vero Moda?+
Vero Moda is described as the basic women's clothing brand within Bestseller, the Danish family-owned fashion company. It focuses on affordable, wearable womenswear for everyday life. That straightforward, accessible positioning is exactly its appeal.
Who owns Vero Moda?+
Vero Moda is one of the brands owned by Bestseller A/S, a privately held, family-owned Danish clothing company founded in 1975. Bestseller runs a whole portfolio of labels alongside it, all sold in its own stores and through independent retailers. So buying Vero Moda means buying into one of Europe's larger fashion groups.
How is Vero Moda different from ONLY?+
Both are Bestseller women's brands, but they target different shoppers. ONLY is described as Bestseller's largest brand, aimed at young female fashion, while Vero Moda is positioned as the everyday basics brand. You'll often find them side by side in the same store, which makes comparing fit and style easy.
Where can I buy Vero Moda?+
Vero Moda is sold both in Bestseller's own stores and through independent retailers, with more than 800 shops carrying it around the globe. Bestseller markets across Europe, the Middle East, Canada, India and beyond, and sells globally via e-commerce. So between dedicated stores, multi-brand shops and online, it's widely available.
Where is Vero Moda from?+
Vero Moda comes from Bestseller, founded in 1975 in Brande, Denmark, by Troels Holch Povlsen. The company originally focused on women's fashion before later adding children's and menswear, so womenswear like Vero Moda sits at its very roots. Its DNA is Danish, accessible, high-street fashion.
Did a supermodel ever represent Vero Moda?+
Yes. In 2007 Bestseller hired supermodel Gisele Bündchen to promote Vero Moda across the 2007–08 period. It was a notable moment for a high-street label, signalling the brand's ambition beyond its everyday roots.
How big is Bestseller, the company behind Vero Moda?+
Bestseller is one of Europe's larger fashion groups, operating almost 9,000 shops worldwide, around 6,000 of them in China and the rest mainly in Europe. It markets in around 70 markets and employs roughly 17,000 people. That scale is why Vero Moda turns up so widely and so affordably.
How sustainable is Vero Moda?+
Vero Moda operates within a fast-fashion model of quickly changing trends, which carries the usual environmental questions, and parent Bestseller has faced scrutiny over its supply chain and labour conditions in past reports. If sustainability is a priority for you, it's worth weighing that and buying intentionally rather than impulsively. Choosing pieces you'll genuinely wear for years is the simplest way to shop it more responsibly.