Begun as a menswear label, the brand grew into an international name sold across thousands of shops worldwide before being sold in 2011 to Kellwood and Sun Capital Partners. It later broadened into eyewear and fragrance, named Joe Jonas its first ambassador in 2023, and opened flagship stores in cities including Milan.
The company filed for bankruptcy in the Netherlands in March 2023, and brand-management firm Bluestar Alliance — owner of Bebe, Hurley, Justice and Brookstone — completed its acquisition that May. Its European and German operations entered bankruptcy in 2024, with the brand relaunching online in Europe under a new e-commerce operator.