The first walking sleepwear — Kyiv-made pieces for home and the world outside, Party Pajamas and all.
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Founded by former fashion editors Kate Zubarieva and Asya Varetsa with startup capital of just $2,000 and a single seamstress, Sleeper was named brand of the month by then Vogue Italy editor Franca Sozzani within months. A linen line followed in 2015, a bridal collection in 2016, and the Party Pajamas in 2017 — which reached the covers of British Cosmopolitan and Tatler.
Made in Kyiv with a commitment to artisan craft, Sleeper expanded into footwear and swimwear and counts Katy Perry, Brie Larson and Lena Dunham among its customers. In 2019 its founders joined the European Forbes 30 Under 30, and its collections are carried by Net-a-Porter, Saks Fifth Avenue and Harrods across more than 30 markets.
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As a statement piece for occasions, many owners say yes; as everyday sleepwear, less so. The Party Pajamas are prized for their look and finishing, but the feather trim sheds and the set is really meant for events rather than actual sleeping. If you want a show-stopping outfit for a party or celebration, they deliver; if you want practical pyjamas, choose a plainer style.
Construction earns consistent praise, while fit can take a little planning. Reviewers highlight the careful finishing and the fact that pieces are made by hand, but several note the cut runs close in places, so the top can sit long and the pants fit more snugly. Check the brand's size chart against your own measurements before ordering rather than guessing by your usual size.
It is the whole concept of the brand. Sleeper is built around the idea of the First Walking Sleepwear, clothing meant to be worn both at home and outdoors. That blurring of loungewear and going-out wear is exactly why a pyjama set can double as an evening look.
It is a Ukrainian label started by two former fashion editors. Sleeper was founded in 2014 by Kate Zubarieva and Asya Varetsa, who launched the first collection about six months later with just $2,000 of startup capital and a single seamstress. Both came from fashion-editorial backgrounds before building the brand.
The feather-trimmed Party Pajamas. Sleeper released the Party Pajamas as part of its Holiday Collection in 2017, and they soon appeared on the British covers of Cosmopolitan and Tatler. That set became the brand's signature piece and the look most people picture when they hear the name.
Yes, the range has grown well beyond feathers. The brand put out its first linen line in 2015 and debuted a bridal collection in 2016 of slip dresses, pyjama sets and a loungewear dress, and in summer 2020 it expanded into footwear and swimwear. Its off-the-shoulder dresses were even named dress of the year by Marie Claire in 2017.
They are made in Ukraine. Sleeper supports artisan manufacturing traditions and ethical consciousness, with its garments produced in sewing studios in Kyiv. The brand's craft-led, handmade approach is central to how it positions itself.
It has a notable following. Sleeper's customers include Katy Perry, Brie Larson, Kourtney Kardashian, Chloë Grace Moretz, Dakota and Elle Fanning, and Lena Dunham, among others. That visibility helped the playful walking-sleepwear concept travel far beyond Ukraine.
It leans that way, with concrete steps on record. Sleeper emphasizes artisan manufacturing and ethical consciousness, and in 2021 it used recycled materials in a collection for the first time with its Weekend Chic set made from recycled plastic. It also runs charity initiatives supporting causes from children with autism to racial-justice organizations.
Take the feathers off first. The feather trims are detachable for exactly this reason, so remove them before cleaning and keep them away from water, since wet feathers can shed dye. Wash the fabric gently per its care label and reattach the feathers once everything is fully dry; treat the feathers themselves as dry-clean-only.
They earned an early industry nod. In February 2019, co-founders Kate Zubarieva and Asya Varetsa were included on the European Forbes 30 Under 30 list in the Arts & Culture category. Even before that, Sleeper had been named brand of the month by then-editor-in-chief of Vogue Italia, Franca Sozzani.
