It started with a sweater. Unable to find anything to wear during her 1962 pregnancy, Rykiel designed a high-armholed, body-skimming knit that became the Poor Boy Sweater — it made the cover of French Elle and brought instant fame (Audrey Hepburn bought fourteen, in every colour). Rykiel went on to invent her own grammar: seams placed on the outside of a garment, hems left unfinished, slogans knitted across sweaters, and the popularisation of dressing in black. The press called her Coco Rykiel.
By the early 1990s the house had grown into a $75 million business spanning womenswear, menswear, childrenswear, accessories and perfume, sold by 250 retailers in 40 countries. Daughter Nathalie Rykiel became president in 2007; control later passed to Hong Kong-based First Heritage Brands, and after the founder's death in 2016 the brand was eventually acquired by G-III Apparel Group in 2021.