Still Here

If you love a lived-in, vintage feel and plan to wear a pair on heavy rotation, Still Here makes a strong case. The brand is built around vintage-inspired denim with the fades, rips, and patches of a beloved old pair baked in. They sit at a premium price, so the value is in buying one characterful pair you actually live in rather than a stack of basics.

Still Here positions itself as premium, vintage-style denim, and the jeans are hand finished in Los Angeles, which is where a lot of the character comes from. The look is deliberately worn-in rather than crisp and new. As with any premium denim, the payoff is a distinctive pair with personality, so buy the fit and wash you genuinely love.

Start with the silhouette that suits how you actually dress, since the brand's whole appeal is a vintage-style cut with hand-finished detail. A straightforward vintage-inspired wash is the most versatile entry point and the easiest to style day to day. Once you know how a pair fits and wears in, branching into bolder hand-painted pieces is far less of a gamble.

Still Here is an American fashion brand known for its vintage-inspired denim jeans, based in New York City. It first made its name with hand-painted denim launched on Instagram, and the worn-in, characterful aesthetic is its signature. The brand designs and sells clothing built around that nostalgic denim feel.

Still Here was founded in 2018 in New York City by husband-and-wife team Sonia and Maurice Mosseri, who were childhood friends from Brooklyn. Sonia launched the brand on Instagram with a small line of hand-painted denim. That Instagram-first, family-run origin is central to its story.

The brand grew directly out of personal nostalgia: Sonia Mosseri was inspired by the fades, rips, and patches of her father's childhood jeans. That memory shaped the worn-in, vintage silhouette the label is built on. It is why a pair is meant to look like it already has a history when you put it on.

After launching on Instagram in 2018, the vintage-style silhouette and hand-painted detail caught the eye of the luxury department store Barneys New York, and Still Here's first season launched there in 2019. It soon expanded internationally with Net-A-Porter. The brand was also boosted by being worn by celebrities including Hailey Bieber, Emma Chamberlain, and Chiara Ferragni.

Yes. In mid-2022, Still Here opened its first brick-and-mortar location in New York City's Nolita neighborhood. Before that the brand had grown largely online and through major stockists. The shop gives the worn-in denim a physical home in the city where the brand was born.

It has taken some genuinely unusual steps. In April 2022 the brand launched Still Here Café, a sustainability initiative in which waste from its denim production is recycled into fertilizer used to grow coffee trees in Guatemala. The resulting beans are roasted in small batches and served in its retail store. It is a closed-loop idea rather than a vague green claim.

Still Here is available through its own Nolita store in New York and online, and it has been carried by major retailers including Net-A-Porter, having first launched with Barneys New York. Buying through the brand or an established stockist is the surest way to know a pair is genuine. Specific styles can sell through, so availability varies.

Because the appeal is a vintage, hand-finished look, washing sparingly and gently is the kindest approach, much as denim lovers treat their favorite worn-in pairs. Frequent hot washes are the fastest way to dull the character that makes these jeans distinctive. Following the care label and letting the pair age naturally tends to serve the look best.