Tiffany & Co.

Part of it is craft and part of it is name. Tiffany is known for its diamond and sterling silver jewelry and for the strict standards behind its stones, and the iconic Tiffany Setting, conceived by founder Charles Tiffany in 1886, lifts the diamond off the band on six prongs to show it at its best. You are also paying for one of the most recognized names in jewelry, which carries a premium of its own.

It depends on what you value. The Tiffany Setting is a genuine design landmark and the brand's heritage is hard to match, which is part of why classic Tiffany pieces hold their cachet on the resale market. If the name and the blue box matter to you, it can be very worth it; if you care purely about carat-for-carat value, you may weigh that brand premium against alternatives.

They sit at the same luxury tier with different temperaments. Tiffany leans into understated American luxury built around the Tiffany Setting solitaire and Tiffany Blue, while Cartier is known for bolder, more architectural design. Both hold strong resale value, so the choice usually comes down to whether you prefer Tiffany's intimate, classic style or Cartier's sculptural statement.

It is the brand's most famous design. In 1886 founder Charles Tiffany conceived the Tiffany Setting, in which six prongs hold the diamond up off the band so the stone catches more light and is shown to its best advantage. It remains the reference point for the classic solitaire engagement ring.

Tiffany Blue is the brand's signature robin's-egg color, instantly tied to its boxes and branding. Tiffany trademarked the color in 1998 and three years later partnered with Pantone to standardize it as "1837 Blue," a nod to the year the company was founded. It is one of the most recognizable colors in retail.

Tiffany & Co. was founded in 1837 in New York City by Charles Lewis Tiffany and John B. Young, originally as a "stationery and fancy goods emporium." The name was shortened to Tiffany & Company in 1853, when Charles Tiffany took control and steered the firm's emphasis toward jewelry. It remains headquartered on Fifth Avenue in Manhattan.

Tiffany is owned by the French conglomerate LVMH Moët Hennessy Louis Vuitton, which acquired a majority stake on January 7, 2021 for US$15.8 billion and delisted the stock from the New York Stock Exchange. The company nonetheless remains headquartered in New York City.

No. Like other comparable diamond retailers, Tiffany enacts a strict policy against repurchasing diamonds sold from its stores. The most famous illustration is a 1978 case in which a woman was turned away after trying to sell back a ring she had bought there two years earlier, so plan on the secondary market rather than the brand itself for resale.

In 1879 Tiffany purchased one of the world's largest yellow diamonds, which became known as the Tiffany Diamond, now the 128.54-carat Tiffany Yellow Diamond usually on display in the Fifth Avenue flagship. It has only been worn by a handful of people, including Audrey Hepburn for the promotion of Breakfast at Tiffany's and, in 2021, Beyoncé.

Since 1940 the flagship has stood at the corner of Fifth Avenue and 57th Street in Manhattan, its granite exterior famous for its window displays. It featured in films including Breakfast at Tiffany's, and after an extensive renovation it reopened to the public on April 27, 2023.

Quite a lot of silver beyond the jewelry counter. Tiffany is the maker of major sporting trophies including the NFL's Vince Lombardi Trophy, baseball's Commissioner's Trophy for the World Series, and the NBA Finals' Larry O'Brien Trophy. Its product line also spans watches, porcelain, crystal, stationery, fragrance, and leather goods.

Alongside the classic Tiffany Setting, modern signatures include Tiffany T, which debuted in 2014, and Tiffany HardWear, launched in 2017. Heritage designer Jean Schlumberger, who joined in 1956, also gave the house enduring icons such as the Bird on a Rock brooch.