Are UNTUCKit shirts worth it?+
It comes down to whether the fit problem they solve is yours. UNTUCKit focuses on casual shirts designed not to be tucked into pants, cut a bit shorter than typical men's dress shirts so they look intentional left out. If you've always struggled with regular shirts looking sloppy untucked, that purpose-built length is exactly what makes the brand worth a look.
How is UNTUCKit different from a regular shirt brand like Bonobos?+
The whole company is built around a single idea rather than a broad wardrobe. UNTUCKit's core product is men's casual shirts cut specifically to be worn untucked, with the length set, via market survey, halfway between the belt and the bottom of the zipper. So where a fuller-line brand sells everything, UNTUCKit's pitch is that one solved problem, done deliberately.
Why are UNTUCKit shirts cut shorter than normal?+
It's the founding insight of the brand. Through a market survey, the founders established the shirt length to sit halfway between the belt and the bottom of the zipper, allowing the front pockets of the pants to be slightly exposed. That measured length is what keeps the shirt looking sharp untucked instead of like an oversized hand-me-down.
Which UNTUCKit product should I buy first?+
Start with the thing the brand was built on: a casual button-down shirt. That's the core product and the clearest expression of UNTUCKit's whole untucked philosophy. Once you know how the shorter cut works for your body, the rest of the range, including polos, tees, henleys, and sweaters, is easy to add.
Who founded UNTUCKit and when?+
Chris Riccobono came up with the idea for UNTUCKit while working at GE Healthcare. In February 2011 he brought on Aaron Sanandres, a Columbia Business School classmate, to help develop the idea into a standalone business. The company was established that year and is headquartered in New York City.
Does UNTUCKit make anything besides shirts?+
Yes, though shirts remain the heart of it. Alongside its core men's casual shirts, the product line includes button-down shirts, polos, tee shirts, henleys, vests, sweaters, sweatshirts, pants, outerwear, sports coats, shoes, and accessories. The brand also offers a women's clothing line, which was first launched in 2017.
Where can I buy UNTUCKit in person?+
UNTUCKit sells through its e-commerce site and its brick-and-mortar stores. The first store opened in September 2015 in SoHo, Manhattan, and as of the company's recent count it has 73 stores across North America and the United Kingdom. Its flagship store is located on Fifth Avenue in New York City.
Did UNTUCKit really start as a small operation?+
It did, which is part of its appeal. The founders initially ran the operation out of the third bedroom in Riccobono's apartment in Hoboken, New Jersey, and shipped orders out of a local storage unit. From there it grew into a multi-store retailer, a genuinely scrappy origin story for a now-recognizable brand.
What do the critics say about UNTUCKit?+
The press has been broadly favorable. UNTUCKit was named a "Brand to Know" by Maxim, and reviewer Sean Hotchkiss, writing in GQ, referred to the length of the company's shirts as "perfection." It has also been featured in outlets including The Wall Street Journal, Esquire, Men's Journal, and Men's Health.
How should I think about UNTUCKit fit when ordering?+
Remember the shirts are intentionally shorter, so they're meant to fall at the hip and stay out, not be tucked in. Since the length is engineered to sit between the belt and the zipper, trying to tuck one defeats the design. Choose your size with the untucked silhouette in mind and you'll get the look the brand was built to deliver.
