Petit New Standard jeans
The Standard family cut sharpened into a slim taper.
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Story & heritage
Founded in Paris in 1987 by Jean Touitou, A.P.C. built its reputation on durable, understated pieces rather than seasonal spectacle.
Official A.P.C. denim pages trace the house language to Raw Since 1987: rigid Japanese denim designed to soften, fade, and record the wearer over time. The brand’s selvedge guide names the Standard family as core A.P.C. pieces, while the fit guide treats New Standard as the quintessential everyday cut.
Materials & craft
A.P.C. jeans. - Slim tapered fit. May need to size up 1 size for more comfortable fit. - Smallest leg opening compared to New Standard, Standard, and Petit Standard. - Mid-rise. - Rigid Japanese denim canvas will break-in with wear. - Fitted leg. - Button fly. - Caramel topstitching. A.P.C. denim pages add that the house uses Japanese fabric and emphasizes raw, untreated indigo cloth that softens and fades with wear.
How to choose & style
Choose the fit by silhouette: Standard for room, New Standard for the clean straight line, Petit Standard for a tighter slim-straight, and Petit New Standard for the tapered look. Wear raw indigo dark at first, then let the fades become the detail.
The the narrowest leg opening in the Standard family works best when everything else is simple: white tee, navy knit, leather belt, or one of A.P.C.’s quiet outerwear layers.
