Standard Rue Madame Unisex sweatshirt
A quiet logo piece named for the Paris address stitched over the heart.
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Story & heritage
Founded in Paris in 1987 by Jean Touitou, A.P.C. built its reputation on durable, understated pieces rather than seasonal spectacle.
The Rue Madame sweatshirt turns the brand’s Paris address into the decoration: a small embroidered “A.P.C. Rue Madame Paris” mark on a straight unisex crewneck.
Materials & craft
A.P.C. sweatshirt. - Unisex model. - Straight cut. - Crew neck. - Brick red 'A.P.C. Rue Madame Paris' embroidered logo. - This garment is GOTS certified, which guarantees that it contains a minimum of 95% certified organic fibers and complies with strict social and environmental criteria throughout the production chain. The official product copy identifies the certification and the embroidered Rue Madame logo, keeping the construction straightforward and logo placement restrained.
How to choose & style
It works when the logo should be present but quiet. The straight unisex cut sits well with washed denim, pleated trousers, or under a mac coat.
Heather grey is the most archival-feeling choice; navy and black make the embroidery subtler.
