Brand · French label since 1976

agnès b.

Simple, easy, ageless — and the snap cardigan that became a worldwide wardrobe staple.

agnès b.
Re-checked daily
agnès b. is a French fashion designer, born Agnès Troublé in 1941, whose namesake label is characterised as simple and accessible — and whose signature is the snap cardigan.

Raised in Versailles, she began at Elle magazine after an editor noticed her personal style, then moved into freelance fashion design. She opened her first boutique in Les Halles in 1976, drawing on clothes found at the flea market, and in 1979 created the snap cardigan by cutting up a crewneck and adding snap buttons — an ageless, timeless staple "from New York to Tokyo to Paris."

She added menswear in 1981, opened her first international store in New York's SoHo in 1983, and grew into perfume, cosmetics, watches and eyewear for Seiko, and a beauty line for L'Oréal. She uses the brand to finance art and cinema — opening the Galerie du Jour in 1984 and backing filmmakers including Gaspar Noé and Claire Denis. She is a Chevalier of the Légion d'honneur.

The agnès b. pieces worth knowing

Neo Leather Bag
leather bag
Neo Leather Bag
The quiet leather carryall side of the agnès b. wardrobe.
$860 at AGNÈS B.
“b.” Logo Wallet
SLG
“b.” Logo Wallet
Small leather goods with the lower-case mark kept discreet.
$310 at AGNÈS B.
Dennis Loafer
lambskin loafer
Dennis Loafer
A soft black loafer that extends the leather story down to the shoe.
$430 at AGNÈS B.
Snap Cardigan
1979 · press-studs
Snap Cardigan
The press-stud cardigan that made agnès b.’s utility-romantic language instantly recognizable.
$270 at AGNÈS B.
Le Petit Cardigan
cropped snap
Le Petit Cardigan
A shorter, sharper reading of the cardigan-pression idea.
$250 at AGNÈS B.
Leather Snap Cardigan
leather icon
Leather Snap Cardigan
The cardigan-pression translated into the house’s rock-and-roll leather vocabulary.
$2,810 at AGNÈS B.
Artist T-Shirts
art as clothing
Artist T-Shirts
A gallery wall made wearable, one cotton tee at a time.
$155 at AGNÈS B.
Photoprints
photo medium
Photoprints
The designer’s camera roll turned into dresses, shirts and cardigans.
$220 at AGNÈS B.
Workwear Jacket
workwear
Workwear Jacket
The chore-jacket instinct behind agnès b.’s stripped-back wardrobe.
$345 at AGNÈS B.
Rue du Jour Overalls
utility one-piece
Rue du Jour Overalls
Mechanic and painter uniforms softened into agnès b. ease.
$575 at AGNÈS B.
agnès b. Jeans
denim
agnès b. Jeans
Denim treated as a forever garment, not a trend cycle.
$360 at AGNÈS B.
Striped T-Shirt
stripes
Striped T-Shirt
The Breton-adjacent stripe in the brand’s everyday French grammar.
$125 at AGNÈS B.
Le Parfum agnès b.
eau de parfum
Le Parfum agnès b.
The richer floral signature composed around seringa and memory.
$30 at AGNÈS B.
L’Eau agnès b.
eau de toilette
L’Eau agnès b.
The lighter, fresh floral side of the same seringa accord.
$25 at AGNÈS B.

agnès b. shopping FAQ

Is the agnès b. snap cardigan worth it?+

It's the brand's signature piece and the reason most people discover it, so if you're buying one agnès b. thing, this is it. It has been a wardrobe staple from New York to Tokyo to Paris for decades, and its appeal is exactly that timelessness — a simple, snap-front layer designed to outlast trends rather than chase them. Whether the price suits you comes down to how often a versatile everyday cardigan earns its keep in your rotation.

How does agnès b. sizing run, and how should the snap cardigan fit?+

agnès b. uses traditional French sizing cut close to the body, so its pieces tend to feel small next to UK and US standards — many people size up. The snap-front cardigan is meant to sit fitted, but you can wear it open and relaxed if you prefer; trying your usual size and one above is the safest way to land the look you want.

What is the story behind the agnès b. snap cardigan?+

Agnès designed it in 1979 by cutting up a crewneck with scissors and adding snap buttons. It became, in her words, a 'worldwide hit' and an ageless wardrobe staple. To mark 40 years of the design she even held an exhibition, 'Photographers… Artists and the Snap Cardigan,' with over 70 photographers — including Juergen Teller and filmmakers Jim Jarmusch and David Lynch — shooting the piece.

Who is agnès b., and where does the 'b.' come from?+

agnès b. is the French designer Agnès Troublé, born in Versailles in 1941. She married the future book publisher Christian Bourgois and, although they separated when she was 20, she kept the 'B' from his surname for her label. She began her career at Elle after an editor noticed her personal style.

What is agnès b.'s aesthetic — who is it for?+

Simple, accessible and easy to wear. Agnès drew early inspiration from flea-market finds, and her designs are characterised as understated, timeless French staples rather than statement fashion. It suits anyone who wants quietly stylish, long-lasting basics built around pieces like the snap cardigan.

When and where did agnès b. start?+

She opened her first boutique in Les Halles, Paris, in 1976, having moved from a junior fashion editor role at Elle into freelance design. She added menswear in 1981 after watching men adopt clothes designed for women, and opened her first international store on Prince Street in New York's SoHo in 1983.

Is agnès b. still run by its founder?+

Yes — it remains a namesake label closely tied to Agnès Troublé herself, who continues to speak about wanting her business to reflect her own values. She frames it as a matter of consistency between making clothes 'here,' who she is, and what she loves to do, and she supports associations including AIDES, ACT UP and Handicap International through the brand.

Why does agnès b. have such strong ties to film and art?+

Patronage is part of the brand's identity — Agnès uses it to finance art and cinema projects. She opened the Galerie du Jour in Paris in 1984, began an artistic collaboration with filmmaker Harmony Korine in 1999, and provided completion funds to Gaspar Noé's Irréversible (2002) and Claire Denis's Trouble Every Day (2001). She has also directed two documentaries under her own name, Agnès Troublé.

Beyond the cardigan, what else does agnès b. make?+

Quite a lot. After launching menswear in 1981, the brand introduced 'Le b.' fragrance and a skincare and cosmetics line in 1987, and over time expanded into maternity wear, shoes and bags. It has also designed watches and eyewear for Seiko and a beauty line for L'Oréal, so the snap cardigan sits within a broad French lifestyle range.

Has agnès b. been formally recognised in France?+

She has. Agnès Troublé was made a Chevalier of the Ordre national du Mérite in 1985 and promoted to Officier in 1997, and she was made a Chevalier of the Légion d'honneur in 2000 — a measure of how established her contribution to French fashion and culture is.