The company first used celluloid glasses in 1925; after the war it moved to molded nylon, adding protective-lens sunglasses, its first safety goggles in 1950, and in 1956 Georges Bollé's nylon 'cat-eye' sunglass and the first cycling-specific frames. Ski goggles followed in 1960, and PPE eyewear for industry through the 1970s.
Now headquartered in Lyon, Bollé Brands owns Bollé, Bollé Safety, Cébé, H2Optix, Spy Optic and Serengeti. After passing through Bushnell and Vista Outdoor, the business was acquired by A&M Capital Europe in 2018, which created the holding company to bring the units together.