Based in London, the brand began with handcrafted leather wallets and briefcases — including its Palissy line — before expanding into luggage in 2019. It gained wider recognition when its products appeared in Succession, The White Lotus and The Gentlemen. The Times has placed it within the trend for 'quiet luxury,' noting its focus on understated design and materials.
Carl Friedrik opened its first standalone London store in 2024 after a £1 million investment, followed by a Covent Garden boutique in 2025. The Carry-on X won a Wallpaper Smart Space Award in 2022 and an iF Product Design Award in 2024.