The brand grew up on skiwear through the 1970s; its 1979 Jet Pant, with padded knees and a flared leg to clear a ski boot, was shown at the Pompidou Centre in a celebration of Italian design. Tennis followed close behind, and Ellesse became one of the first labels to wear its logo boldly on the outside of the garment.
Through the 1980s it crossed from sport into street, embraced by the UK casuals, and worked early with designer Jean-Charles de Castelbajac. Tennis champions from Boris Becker to Anna Kournikova have endorsed it. Part of the British Pentland Group since 1987, which took a 90% stake in 1994, the brand is licensed around the world.