Tacchini won the Italian Championship in 1960 and played Davis Cup before turning to design. His idea was to experiment with colour and fabric in tenniswear at a time when white dominated the court; the label expanded into ski, golf, sailing and leisurewear, with the 'Dallas' tracksuit a mid-eighties signature. Based in Bellinzago Novarese, the firm went bankrupt in 2007 and was bought in 2008 by Hong Kong businessman Billy Ngok.
Its history is written in champions. The brand dressed tennis greats including John McEnroe, Jimmy Connors, Martina Navratilova and Pete Sampras, sponsored Goran Ivanišević at his 2001 Wimbledon win and Novak Djokovic at his 2011 triumphs, and has backed athletes across skiing, Formula 1 and golf. Today it sponsors the ATP Monte-Carlo Masters.