Born in Campinas and trained in São Paulo, Jorge designed for the Brazilian jeweller Carla Amorim before moving to London in 2008. The British Fashion Council's Rock Vault initiative carried his early collections, and a run of awards followed: the Couture Design award for coloured gems, the Town & Country Best Diamonds award, and in 2019 the Jewelers of America GEM Award for Best Jewelry Designer.
Now based largely in the UK, he keeps private showrooms in Mayfair, New York's Chelsea and São Paulo's Jardins, with pieces manufactured in Brazil, Portugal and Italy. His jewellery has been worn by Michelle Obama, Viola Davis, Saoirse Ronan and Emily Blunt.