Jacques Marie Mage

The price reflects how few of each design exist and how they're made. JMM frames are designed in the United States and manufactured in Japan and Italy through a process that takes roughly 18 months and around 300 steps. Because the brand never produces more than 500 pairs per design, tooling and material costs are spread across very few units, which pushes the per-pair price up.

If you value craftsmanship, materials, and exclusivity, the case is strong. The frames use premium materials such as Takiron acetate and beta titanium sourced from Japan, and some models add precious-stone inlays, 18-karat gold filigrees, or sterling silver accents. If your main goal is simply sun protection, the cost will feel like a lot; JMM is really for collectors and people who treat eyewear as a serious accessory.

Genuinely limited. The brand releases each model in small, serialized batches and produces no more than 500 pairs per design. That scarcity is core to the appeal, and it's why a discontinued JMM model can become hard to find and highly sought-after among collectors.

The DEALAN, from the brand's first collection in 2015. It's a Wayfarer-like style made using plant-based acetate and inspired by eyewear Bob Dylan wore in the sixties. It arrived just as the industry mainstream was chasing minimalist designs, and JMM's thick, sculpted frames stood out deliberately against that grain.

They're designed in the United States and manufactured in Japan and Italy. The frames are produced by ateliers through a process that involves around 300 steps and takes about 18 months from start to finish, with materials like Takiron acetate and beta titanium sourced from Japan.

Designer Jérôme Mage founded the company in 2014. He began his career designing eyewear for brands in Southern California, and when JMM launched in 2015 it debuted thick, sculpted frames at a moment when the rest of the industry was focused on minimalist design, a contrast that helped define the brand's identity.

JMM sources Takiron acetate and beta titanium from Japan, and several models go further with inlays made from precious stones, 18-karat gold filigrees, and sterling silver accents. These materials, combined with the long multi-step production process, are a big part of why the frames feel and price like jewelry as much as eyewear.

Yes, and they shape much of the brand's collectible reputation. In 2019 JMM worked with the Hunter S. Thompson Estate on a limited-edition aviator inspired by the journalist's distinctive eyewear. Other partners include a multi-style collaboration with actor and musician Jeff Goldblum that began in 2021, plus work with Jeremy Strong, fashion editor George Cortina, Olivier Theyskens, and Kate Bosworth, among others.

Because each model is released in small, serialized batches capped at 500 pairs, the serialization isn't a gimmick, it's a record of where your pair sits within a finite run. That traceability, paired with the genuinely small production numbers, is what makes JMM pieces collectible and gives a discontinued model lasting cachet.