Quince

Quince's whole appeal is delivering elevated essentials at prices well below traditional retail, which it does by selling factory-direct. For shoppers who want everyday luxury basics without the markup, that value proposition lands well. Just temper expectations: this is accessible affordable-luxury, so judge each piece on its own rather than expecting heritage-house finishing across the board.

Quince markets a "manufacturer-to-consumer" (M2C) model, in which goods are produced by partner factories and shipped directly to customers. By cutting out the middle layers of traditional retail, the brand passes the savings on. Part of its growth strategy also involved advertising heavily through social media.

Quince is an American e-commerce company offering a broad range across apparel, accessories, jewelry, home goods, wellness, and beauty. Rather than specialising in one category, it applies its factory-direct model to everyday essentials throughout the home and wardrobe. That breadth is central to how it positions itself as a one-stop affordable-luxury shop.

Quince was founded in 2019 as Last Brand and rebranded to Quince in June 2020, publicly launching that October. It is headquartered in San Francisco, California. The company disclosed an $8.5 million seed round led by Founders Fund, 8VC, and Basis Set Ventures at launch.

Against peers in the affordable-luxury space, Quince leans hardest on its factory-direct M2C model to keep prices low, which is its main differentiator. Where a brand like Everlane builds its story around radical supply-chain transparency, Quince's pitch is squarely about price and breadth of catalog. Which suits you depends on whether you prioritise the lowest cost or the most disclosure about sourcing.

Quince is led by Gupta as CEO, with Mahajan serving as CTO. The company has grown quickly under that leadership, employing some 800 people and generating roughly $1.1 billion in annual revenue as of November 2025. Forbes named it to its Next Billion-Dollar Startups list in 2023.

Very big, very fast. As of November 2025 the company employed around 800 people and was generating approximately $1.1 billion in annual revenue. In July 2025, Bloomberg reported a Series D round of about US$200 million at a valuation above US$4.5 billion, led by Iconiq Capital. That trajectory has made it one of the most-watched names in direct-to-consumer retail.

Yes. Quince has been involved in intellectual-property and trademark disputes with Yeti and Deckers Outdoor (UGG), a lawsuit from Williams-Sonoma, and a trademark case with the Michelin-starred San Francisco restaurant Quince. The Yeti and restaurant cases were settled in 2023 and 2025 respectively, and the Deckers case was also resolved in 2025. These disputes are part of the public record around its rapid rise.

Quince is a US-based e-commerce brand, and in 2026 it launched a Canadian website, expanding its services to Canada in addition to the United States. That move broadened its reach beyond its home market for the first time. Shipping availability otherwise centres on those two countries.

Because Quince spans apparel, accessories, jewelry, home, wellness, and beauty, it helps to start with one of its everyday essentials categories rather than browsing the whole catalog at once. Lean on the brand's factory-direct pricing to try a single core piece and judge the fit and finish for yourself before committing further. Sizing and material feel are worth checking on a first order with any direct-to-consumer label.