Serge Deri joined a year later and has served as Group CEO since. The chain spread nationwide through the country's largest malls, run as a mix of owned stores and franchises, and by 2016 was estimated to be the fifth-largest fashion chain in Israel — with around 1,300 employees and a headquarters and logistics center in Rishon LeZion.
Renuar
One of Israel's largest fashion chains, dressing the high street from Rishon LeZion outward.
The Renuar pieces worth knowing
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Renuar shopping FAQ
Are Renuar pants worth it and do they fit well?+
Fit is exactly where Renuar earns its repeat buyers. Its pull-on "Perfect Fit" pants are widely praised for being easy to wear, flattering and comfortable, with enough stretch to stay crisp without sagging through the day. Shoppers routinely describe them as among the best-fitting pants they own. If you want everyday trousers that go from desk to dinner without fuss, they tend to be a reliable pick.
Why are Renuar pants so comfortable?+
The signature pull-on styles are engineered around comfort: a stretch-blend fabric with spandex for give, comfort waistbands, and details like a slimming front panel without pleats or bulky pockets. The fabric is designed to hold its shape rather than bag out, so they stay neat while feeling soft. That balance of stretch and structure is the reason the "Perfect Fit" line has such a loyal following.
Where is Renuar from and when was it founded?+
This Renuar is a North American label founded in Montreal in 2007. It began as a gallery of stylish pieces and grew quickly into a brand carried across the continent. Note that there is also a separate, unrelated Israeli retail chain that shares the Renuar name — the brand stocked through North American boutiques is the Montreal-founded one.
Where can I buy Renuar clothing?+
Renuar built its business as a wholesale brand sold through independent boutiques rather than as a single big-box chain, and it reports being carried in over 1,000 boutiques across North America. That means you will most often find it at locally owned women's clothing shops and their online stores. The boutique-distribution model is part of why it has a strong word-of-mouth reputation rather than mass-market ubiquity.
How does Renuar sizing run?+
Some shoppers find certain Renuar styles run slightly large, and sizing down is a common piece of advice on its pull-on pants in particular. Because fit varies between cuts and the brand offers petite and regular options, checking the specific style's measurements is the safest approach. If you are between sizes on a stretch pull-on style, the stretch usually means the smaller size still wears comfortably.
What is Renuar known for besides pants?+
While the pull-on "Perfect Fit" pants are the headline, Renuar designs full feminine collections — tops, dresses, skirts and outerwear — out of its Montreal studio. The brand's signature is effortlessly wearable, timeless pieces with flattering silhouettes and seasonal pops of colour. If you start with the pants and like the fit philosophy, the rest of the line follows the same comfort-meets-polish approach.
Is Renuar clothing made sustainably?+
The brand highlights several sustainability practices, including sourcing responsible fibres such as TENCEL, cellulose and recycled polyester, using an AIRFLOW dyeing technology meant to cut water and energy use, and shipping in compostable bags. As with any apparel label, the depth of these commitments is best verified on the official site and individual product pages. For specifics on a given garment's fabric content, the product listing is the place to look.
Renuar vs other comfort-fit pant brands — how does it compare?+
Renuar competes in the boutique "comfort pant" space against fit-focused labels often sold in the same independent shops. Its edge is the well-reviewed pull-on "Perfect Fit" construction and a feminine, color-aware aesthetic at a boutique price point. Compared with mass-market stretch trousers, it leans more polished and is sold through curated stores rather than chains, so the trade-off is finding a stockist versus picking it up anywhere.
Will Renuar pants hold their shape after washing?+
Holding shape is one of the brand's specific design claims — its fabrics are described as resisting sag and stretch-out, with an emphasis on durability across washes. Following the care label, typically a gentle wash and reshaping, helps the stretch blend keep its structure over time. Buyers' positive long-term comments suggest the pants generally live up to that promise when cared for properly.
Is Renuar designed for a particular age group?+
Not really — the brand frames its collections as pieces that let women of all ages express individuality, and its feminine, timeless silhouettes are built to flatter rather than chase a single demographic's trends. The classic cuts and comfort focus tend to appeal broadly, which is why it shows up across a wide range of boutique customers. Choose styles by silhouette and fit preference rather than by age.