Brand · American cosmetics, New York, est. 1932

Revlon

From a single nail enamel in the Depression to 'Fire and Ice' — the house that made matching lips and tips a cultural moment.

Revlon
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Revlon was founded in New York City in 1932, in the midst of the Great Depression, by brothers Charles and Joseph Revson with chemist Charles Lachman — whose initial supplied the "L" in the name.

The three started with one product: a new kind of nail enamel made with pigments instead of dyes, opening up a range of shades. By 1940 Revlon had a full manicure line and lipstick, and by the end of World War II it was the number-two cosmetics producer in the United States. Its advertising became legend — the 1952 "Fire and Ice" campaign shot by Richard Avedon, and in 1970 the first American cosmetics company to feature an African-American model, Naomi Sims.

Under Charles Revson the company segmented into divisions borrowed from General Motors, and over the decades cycled through owners and icons — from supermodels to movie stars. Revlon filed for Chapter 11 bankruptcy in June 2022 and emerged from it in May 2023; its products are sold in 150 countries.

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Revlon shopping FAQ

Is Revlon Super Lustrous lipstick worth it?+

It's one of Revlon's most-loved classics, praised for a smooth, creamy formula and rich, true colours that feel lightweight and moisturising. Many shoppers feel a creamy cream-finish lipstick at this price removes much of the need to splurge on luxury. If you want comfortable, conditioning colour rather than long-wear matte, it's a strong pick.

Revlon ColorStay or Super Lustrous, which should I choose?+

Think of it as wear time versus comfort. ColorStay is Revlon's long-wear line built to stay put through the day, while Super Lustrous leans creamy, moisturising and easy to reapply. Choose ColorStay for staying power and Super Lustrous when you want a softer, more conditioning feel.

Is Revlon good quality compared with other drugstore brands?+

Revlon is generally well regarded as an affordable option that often leans toward fuller coverage and longer wear than some rivals, with ColorStay in particular known for lasting finish. As with any mass brand the right pick depends on your skin type, so it's worth matching the line to your needs rather than assuming one formula fits all.

Which Revlon product should I try first?+

Two heritage heroes stand out: the Super Lustrous lipstick, a creamy classic, and the ColorStay range for long-wear base and colour. Lips are arguably Revlon's spiritual home given its decades of legendary lipstick advertising, so the Super Lustrous is a fitting place to start.

Where and when was Revlon founded?+

Revlon was founded in New York City on 1 March 1932, in the middle of the Great Depression, by brothers Charles and Joseph Revson together with chemist Charles Lachman, whose surname contributed the "L" in the Revlon name. The headquarters has remained in New York ever since.

What was Revlon's very first product?+

The company started with a single product: a new type of nail enamel. Crucially, Revlon used pigments instead of dyes, which let it develop a whole variety of new nail shades, and within six years it had grown into a multimillion-dollar business and added lipstick to the line.

Did Revlon really go bankrupt?+

Yes. Revlon filed for Chapter 11 bankruptcy protection on 16 June 2022 after struggling with debt, rising competition, supply-chain issues and shifting beauty trends. It restructured and emerged from bankruptcy in May 2023, so the brand and its products continue today.

Why did Revlon file for bankruptcy?+

The filing followed years of heavy debt, much of it dating back to the 1985 leveraged buyout by Ronald Perelman's company, alongside rising competition from newer brands like Kylie Cosmetics and Fenty, supply-chain challenges and falling behind evolving beauty standards. The bankruptcy ultimately wiped out Perelman's long-held interest in the company.

Where can I buy Revlon?+

Revlon products are sold in 150 countries, and the company has global locations including London, Paris, Hong Kong, Sydney, Singapore and Tokyo. In practice that means you'll find it widely at drugstores and mass retailers alongside other affordable beauty brands.

Is Revlon known for famous advertising?+

Famously so. Revlon pioneered full-colour photographic beauty ads in 1945 and created advertising legends like the 1952 "Fire and Ice" campaign shot by Richard Avedon. In 1970 it became the first American cosmetics company to feature an African American model, the icon Naomi Sims, in its advertising.

Does Revlon support any charitable causes?+

Yes. Its largest effort is the Revlon Run Walk, founded in 1994 with the Entertainment Industry Foundation, which has raised and distributed more than $70 million for women's cancer research and support programmes. The brand also backs initiatives like Look Good Feel Better.