Brand · New York label · est. 2018

Tyler McGillivary

Whimsical, illustration-driven womenswear from a self-taught designer who learned the machine on YouTube.

Tyler McGillivary
Re-checked daily
Tyler McGillivary is an American fashion designer who founded her eponymous label in 2018 — work shaped by illustration, contemporary art and the early animation she loved as a child.

She grew up in suburban Washington, D.C., taught herself to sew from YouTube videos, and studied visual arts, sociology and art history at NYU's Gallatin School. In 2022 she designed a 'Twisted Summer' underwear collection for Parade, and in February 2025 she staged her debut New York Fashion Week show, 'Date Night.'

New York · 2018 Illustration-led Self-taught

The Tyler McGillivary pieces worth knowing

Butterfly Tote
TMG Icons · morpho
Butterfly Tote
A Blue Morpho Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$85 at TYLER MCGILLIVARY
 Zoey Halter - Pink
TMG Icons · kitten
Zoey Halter - Pink
A Pink Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$115 at TYLER MCGILLIVARY
 Cora Skirt - Pink
TMG Icons · kitten
Cora Skirt - Pink
A Pink Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$148 at TYLER MCGILLIVARY
 Dover Tank - Yellow Wiener Dog
TMG Icons · dog print
Dover Tank - Yellow Wiener Dog
A Yellow Wiener Dog Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$88 at TYLER MCGILLIVARY
 Rainbow Fossil Dress
Ella Mae collab
Rainbow Fossil Dress
A Rainbow Fossil Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$185 at TYLER MCGILLIVARY
 Pansy Halter
TMG Icons · flower
Pansy Halter
A Pansy Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$125 at TYLER MCGILLIVARY
 Jemma Dress
TMG Icons · garden
Jemma Dress
A Garden print Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$235 at TYLER MCGILLIVARY
 Dottie Dress - Fruit Slice
TMG Icons · fruit
Dottie Dress - Fruit Slice
A Fruit Slice Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$178 at TYLER MCGILLIVARY
 Fruit Slice Boyshort
TMG Icons · fruit
Fruit Slice Boyshort
A Fruit Slice Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$120 at TYLER MCGILLIVARY
 Dani Dress - Monarch Butterfly
TMG Icons · wings
Dani Dress - Monarch Butterfly
A Monarch Butterfly Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$255 at TYLER MCGILLIVARY
 Dani Dress - Yellow Swallowtail
TMG Icons · wings
Dani Dress - Yellow Swallowtail
A Yellow Swallowtail Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$255 at TYLER MCGILLIVARY
 Cora Cami - Equestrian
TMG Icons · steed
Cora Cami - Equestrian
A Equestrian Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$108 at TYLER MCGILLIVARY
 Aster Skirt - Equestrian
TMG Icons · steed
Aster Skirt - Equestrian
A Equestrian Tyler McGillivary icon that turns a playful print into a collectible everyday piece.
$168 at TYLER MCGILLIVARY

You'll want these too

Same quiet-luxury, craft-first sensibility — follow any to widen your alerts.

Tyler McGillivary shopping FAQ

Is a Tyler McGillivary dress worth it?+

It depends on what you want from it. Tyler McGillivary makes playful, print-led pieces with a strong point of view, and fans love that the patterns are made in-house and genuinely original. Reviews are mixed on fit and fabric weight, so it rewards buyers who care about design character over basics. If you want a conversation-piece dress, it delivers; if you want a quiet wardrobe staple, look elsewhere.

What is Tyler McGillivary known for?+

The label is known for bold, illustrative prints and unexpected shapes that feel hand-drawn rather than mass-produced. The designer cites illustration, contemporary art and early animation and cartoons as inspirations, and that whimsy runs through the collections. It is a brand built on personality and pattern.

Who is the designer behind Tyler McGillivary?+

Tyler McGillivary is an American fashion designer who grew up in suburban Washington, D.C., where she often turned to the natural world for inspiration. Remarkably, she taught herself to sew from YouTube videos. That self-made, illustrative sensibility is the backbone of the whole label.

When was the Tyler McGillivary label founded?+

She founded the label, Tyler McGillivary, in 2018. It remains a young, independent, designer-led brand rather than a big house. That scale is part of why each print feels so personal.

Where did Tyler McGillivary study fashion?+

She did not follow a conventional fashion-school path. She studied visual arts, sociology and art history at the Gallatin School of New York University, and worked at several small independent businesses during and after her time there. That art-and-self-taught background explains the label's illustrative, off-kilter aesthetic.

Did Tyler McGillivary collaborate with Parade?+

Yes. In 2022 she created an underwear collection for Parade titled "Twisted Summer," featuring bras, briefs, tops and shorts covered in trippy, warped patterns. It translated her signature print language onto intimates. It is a good example of how recognisable her pattern work has become.

Has Tyler McGillivary shown at New York Fashion Week?+

She held her debut New York Fashion Week runway show in February 2025. Titled "Date Night," it was an ode to NYC, martinis, getting dressed up and falling head over heels for someone, if only for one night. The show marked a step up for the young label into the runway calendar.

How should I approach sizing in Tyler McGillivary pieces?+

Because this is an independent, design-driven label, fit varies from style to style and some pieces run slightly small. Check the size guide and the specific material composition for each item before buying, since fabrics range from stretchy knits to firmer cottons. When in doubt, sizing up on a structured silhouette is the safer choice.