Story & heritage

Elle Macpherson is identified in the brand fact base as the founder, primary model and creative director behind Elle Macpherson Intimates and The Body ventures. The current Elle Macpherson Body store concentrates the line into bras, knickers, lingerie and sleepwear rather than bags, shoes or beauty. Pure Balconette Underwire Bra is represented on that official store as part of the Pure family.

The product sits inside the 2016-era Elle Macpherson Body relaunch story: reliable fashion coverage described the new range as lingerie built around the body, visible backs and colour-led everyday pieces. In this manifest it is treated as a source-grounded icon because it is live on the official store with product photography, sizing, materials and sale pricing.

Materials & craft

Official product copy for Pure Balconette Underwire Bra describes the construction in concrete lingerie terms: Cool and understated, the Pure Balconette Underwire Bra by Elle Macpherson Body is a sexy soft cup bra with light-coverage but still contains an underwire for support and shape. The gorgeous lace neckline is contrasted against the cute dot mesh and will soon become your favourite underwear. Embellished with signature rose gold hardware, this bra matches perfectly with the Pure Gee, Bikini or Hiphugger. • Balconette underwire ba • Jacquard dot mesh and scalloped edge lace • Sheer, non-padded cups • Underwire for support • Embellished with signature rose gold hardware • Available in basic and fashion colours EMBUB1003

How to choose & style

Pure Balconette Underwire Bra works best as a wardrobe anchor rather than a novelty piece: choose the smoothest cup or softest crop when it needs to disappear under clothes, and choose the lace, strap or hoop-forward versions when the underwear is meant to show at the neckline, back or waist. Keep the rest of the look simple so the colour and trim read intentional.