Story & heritage

Elle Macpherson is identified in the brand fact base as the founder, primary model and creative director behind Elle Macpherson Intimates and The Body ventures. The current Elle Macpherson Body store concentrates the line into bras, knickers, lingerie and sleepwear rather than bags, shoes or beauty. Zest Balconette Underwire Bra is represented on that official store as part of the Zest family.

The product sits inside the 2016-era Elle Macpherson Body relaunch story: reliable fashion coverage described the new range as lingerie built around the body, visible backs and colour-led everyday pieces. In this manifest it is treated as a source-grounded icon because it is live on the official store with product photography, sizing, materials and sale pricing.

Materials & craft

Official product copy for Zest Balconette Underwire Bra describes the construction in concrete lingerie terms: Made from gorgeous stretch lace, the Zest Balconette Underwire Bra by Elle Macpherson Body is your new lace daily. This balconette bra has a non-padded cup for your comfort, but the underwire still give you the support you need. A feature of this particular bra is the stunning lace wings that create a beautiful line down your back. We understand that lingerie needs to look great from all angles. Embellished with cute contrast tassel and signature rose gold hardware and available in a range of basic and fashion colours. Matches perfectly with the Zest Gee and Bikini. • Non-padded balconette underwire bra • All-over stretch lace • Plunging neckline • Unique lace wings • Non-padded cup • Underwire for support • Embellished with contrast tassel and signature rose gold hardware. • Available in basic and fashion colours.

How to choose & style

Zest Balconette Underwire Bra works best as a wardrobe anchor rather than a novelty piece: choose the smoothest cup or softest crop when it needs to disappear under clothes, and choose the lace, strap or hoop-forward versions when the underwear is meant to show at the neckline, back or waist. Keep the rest of the look simple so the colour and trim read intentional.