Story & heritage

Elle Macpherson is identified in the brand fact base as the founder, primary model and creative director behind Elle Macpherson Intimates and The Body ventures. The current Elle Macpherson Body store concentrates the line into bras, knickers, lingerie and sleepwear rather than bags, shoes or beauty. Slink Demi Underwire Bra is represented on that official store as part of the Slink family.

The product sits inside the 2016-era Elle Macpherson Body relaunch story: reliable fashion coverage described the new range as lingerie built around the body, visible backs and colour-led everyday pieces. In this manifest it is treated as a source-grounded icon because it is live on the official store with product photography, sizing, materials and sale pricing.

Materials & craft

Official product copy for Slink Demi Underwire Bra describes the construction in concrete lingerie terms: Part of the premium fashion collection, the Slink Demi Underwire Bra by Elle Macpherson Body is made from beautiful viscose knit and has Mesh-lined cups for extra support. • Underwired bra made from slinky viscose knit • Mesh-lined cups for extra support • Geometric elastic edge details • Hook & Eye Gusset closure • Pretty lace detail and smooth look and feel

How to choose & style

Slink Demi Underwire Bra works best as a wardrobe anchor rather than a novelty piece: choose the smoothest cup or softest crop when it needs to disappear under clothes, and choose the lace, strap or hoop-forward versions when the underwear is meant to show at the neckline, back or waist. Keep the rest of the look simple so the colour and trim read intentional.