Story & heritage

Elle Macpherson is identified in the brand fact base as the founder, primary model and creative director behind Elle Macpherson Intimates and The Body ventures. The current Elle Macpherson Body store concentrates the line into bras, knickers, lingerie and sleepwear rather than bags, shoes or beauty. Stretch Long Lined Soft Cup is represented on that official store as part of the Stretch family.

The product sits inside the 2016-era Elle Macpherson Body relaunch story: reliable fashion coverage described the new range as lingerie built around the body, visible backs and colour-led everyday pieces. In this manifest it is treated as a source-grounded icon because it is live on the official store with product photography, sizing, materials and sale pricing.

Materials & craft

Official product copy for Stretch Long Lined Soft Cup describes the construction in concrete lingerie terms: The Stretch Long Line Soft Cup by Elle Macpherson Body is a fashion crop top made from comfortable all over lace with a scalloped edge features a contrast bow and signature rose gold hardware. This gorgeous everyday bra is available in a range of basic and fashion colours. Matches perfectly with the ‘Stretch’ Thong and Bikini Brief. • The New Daily • All-over Graphic Stretch Lace • Scalloped Edge • Soft Cup Long Line Bra • Adjustable Straps • Rosegold Hardware Fabrication: 88% Nylon/12% Elastane Care Instructions: Wash before wear, Cold hand wash separately, Do not bleach, Do not soak, So not rub or wring, Line dry in shade, Gently pull into shape, Do not iron, Do not tumble dry, Do not dry clean (X) Style: EMLLB1049

How to choose & style

Stretch Long Lined Soft Cup works best as a wardrobe anchor rather than a novelty piece: choose the smoothest cup or softest crop when it needs to disappear under clothes, and choose the lace, strap or hoop-forward versions when the underwear is meant to show at the neckline, back or waist. Keep the rest of the look simple so the colour and trim read intentional.