Story & heritage

Elle Macpherson is identified in the brand fact base as the founder, primary model and creative director behind Elle Macpherson Intimates and The Body ventures. The current Elle Macpherson Body store concentrates the line into bras, knickers, lingerie and sleepwear rather than bags, shoes or beauty. Pure T-Shirt Bra is represented on that official store as part of the Pure family.

The product sits inside the 2016-era Elle Macpherson Body relaunch story: reliable fashion coverage described the new range as lingerie built around the body, visible backs and colour-led everyday pieces. In this manifest it is treated as a source-grounded icon because it is live on the official store with product photography, sizing, materials and sale pricing.

Materials & craft

Official product copy for Pure T-Shirt Bra describes the construction in concrete lingerie terms: The Pure T-Shirt Bra by Elle Macpherson Body is a sexy contour bra with lightly padded cups for support and shape. The gorgeous lace neckline is contrasted against the cute dot mesh. Embellished with signature rose gold hardware. • Jacquard Dot Mesh and Scalloped Edge Lace • Lightly Padded, Contoured Cups • Sheer Wings • Embellished with Signature Rose Gold Hardware Fabrication: Main: 81% Nylon 19% Elastane. Trim: 90% Nylon 10% Elastane. Cup Lining: 100% Polyester. Cup: 100% Polyurethane. Exclusive of Trims Care Instructions: Care Instructions: Wash Before Wear, Cold Hand Wash Separately, Do Not Bleach, Do Not Soak, Do Not Rub or Wring, Line Dry in Shade, Gently Pull into Shape, Do Not Iron, Do Not Tumble Dry, Do Not Dry Clean. Style: EMTSB1003

How to choose & style

Pure T-Shirt Bra works best as a wardrobe anchor rather than a novelty piece: choose the smoothest cup or softest crop when it needs to disappear under clothes, and choose the lace, strap or hoop-forward versions when the underwear is meant to show at the neckline, back or waist. Keep the rest of the look simple so the colour and trim read intentional.