Is Folli Follie jewellery worth it?+
Folli Follie's whole proposition is what the company calls a 'full fashion concept': branded, modern jewellery, watches, and accessories offered at affordable prices. So the value lies in getting a recognizable design-led look without luxury-house pricing, rather than in fine-jewellery materials. If you want fashion-forward accessories that feel current, it fits; if you're after investment-grade pieces, that's a different category.
Is Folli Follie a good brand?+
Folli Follie is an established Greek international company that designs, manufactures, and distributes jewellery, watches, and fashion accessories, with a long run of expansion behind it. Its strength has always been accessible, fashion-driven design across a broad range. As with any accessories brand at this price point, it's worth setting expectations around materials and reading current buyer feedback before purchasing.
What is Folli Follie's signature collection?+
The highlight of Folli Follie's range is the Premium K collection, which features limited-edition jewellery and accessory pieces. The brand's design team brings together Italian, Swiss, and Greek designers who present two collections a year, an Autumn/Winter and a Spring/Summer line. Premium K is where that international design talent is meant to show at its most special.
Who founded Folli Follie and when?+
Folli Follie was established in 1982 in Greece by Dimitris Koutsolioutsos, with its first shop in the commercial district of Athens. From that single Athens store it grew into an international company spanning jewellery, watches, and accessories. The Greek roots remain central to the brand's identity.
Where is Folli Follie from?+
Folli Follie is a Greek-based international company, founded in Athens in 1982. Its design team reflects that international outlook, combining Italian, Swiss, and Greek designers, but Greece is its home and heritage. That Mediterranean origin is a defining part of the brand's story.
How did Folli Follie grow internationally?+
After opening in Athens in 1982, Folli Follie opened its first overseas store in Japan in 1995, where it later became one of the top luxury-goods brands and fully acquired its Japanese affiliate in 2008. In 1997 it listed on the Athens Stock Exchange, using the capital to fund growth and geographic expansion. At its height the brand was active in many countries with a large network of points of sale.
What was the Folli Follie accounting scandal?+
On May 4, 2018, Quintessential Capital Management publicly alleged that Folli Follie's financial statements painted a picture of a fast-growing multinational that did not match what the firm found on the ground, pointing to a struggling company with materially smaller revenue, network size, and cash balances, concentrated in its Asian and especially Chinese subsidiaries. After the announcement the share price tumbled and, within weeks, trading was suspended.
What happened to Folli Follie after the fraud allegations?+
Events moved quickly. On August 16, 2018, a credit event on one of the company's bonds gave a strong indication the allegations were valid. The chairman and his wife, both cofounders, quit the business on September 27, while their son remained as CEO. The auditing firm PwC refused to certify the 2017 accounts, attaching a list of reservations that included the discovery of previously undisclosed loans of more than 100 million euros to an affiliated Asian company without collateral or interest.
What happened to Links of London, the brand Folli Follie owned?+
Links of London was a British jewellery company acquired by Hellenic in 2006 at an enterprise value of 45 million pounds. In 2019 it went into administration and closed down all 28 of its stores. It's a notable chapter in Folli Follie's wider corporate story.
Does Folli Follie make watches as well as jewellery?+
Yes. Folli Follie designs, manufactures, and distributes jewellery, watches, and fashion accessories together as part of its 'full fashion concept.' The same international design team that handles the jewellery shapes the watches and accessories, so the lines share a coordinated, fashion-led aesthetic. If you like one part of the range, the others tend to complement it.
Which Folli Follie piece should I start with?+
A versatile everyday accessory is the easiest entry into the brand, since the whole catalogue is built around coordinated, fashion-forward design. If you want something more special, look to the limited-edition Premium K collection, the brand's standout line. Either way, choose a piece whose style you'll reach for regularly rather than one tied to a single occasion.
How should I care for Folli Follie jewellery?+
Treat it like any fashion jewellery: keep it away from perfume, lotions, and water where you can, wipe it gently with a soft cloth after wear, and store pieces separately so they don't scratch each other. A little routine care keeps the finish bright and the design looking sharp. Storing items in a dry, lined box goes a long way toward preserving their appearance.
