The double diamond — born in a Cheshire pub, on the back of nearly every great football kit of the 20th century.
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The business started at the family's Cheshire pub and made its kit debut in the 1934 FA Cup final, when both teams wore Umbro. It went on to supply the British Olympic team for two decades and clothed Brazil's first World Cup win in 1958 and England's 1966 title — by the late 1960s, 85% of British football teams wore the brand. Umbro added football boots in the 1980s and a famously popular nylon short.
Nike bought Umbro in 2008 for £285 million, then sold it in 2012 to U.S. brand-management company Iconix Brand Group for $225 million; it remains a subsidiary of Iconix today.
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Umbro competes well on value, offering football and rugby kit that draws on a century of heritage rather than chasing the same ground as the biggest sportswear giants. Its double-diamond logo carries genuine football-culture credibility, which is a big part of the appeal for fans of the classic look. If you want authentic kit heritage with retro character, Umbro is a strong pick.
A football kit or shirt is the most representative way in, since kit is Umbro's core business and the home of its double-diamond logo. The brand's nylon drawstring shorts also became a fashion staple in their own right, peaking in the United States in the late 1980s and early 1990s. Either is a fitting entry point depending on whether you want the pitch look or the casual one.
The double diamond is Umbro's signature emblem, used across its football and rugby sportswear. It has become a recognisable symbol of the brand and of classic football culture more broadly. When you see the twin diamonds, you are looking at Umbro's defining mark.
Umbro is an English sports equipment manufacturer, founded in 1924 in Wilmslow, Cheshire, and now based in Manchester. The business literally started in the family's pub before moving to a workshop in Wilmslow. Its products are now sold in over 100 countries.
Umbro was started by brothers Harold and Wallace Humphreys, who founded Humphreys Brothers Limited in 1924. The name is a quasi-portmanteau: um from Humphreys and bro from brothers. So the brand name is quite literally built from the founders' surname.
Umbro has an extraordinary kit pedigree. Its kit debut came in the 1934 FA Cup final, both finalists wore Umbro, and the brand outfitted Brazil's first World Cup win in 1958 and England's 1966 victory. At the 1966 World Cup, 15 of the 16 competing teams wore Umbro kit. By the late 1960s, around 85% of British football teams wore the brand.
Yes. Although the company made only sports clothing until the mid-1980s, it introduced its first football boot into the Brazilian market in 1985 and took it into international mass production two years later. Later boot releases included the Stealth in 2010, the lightweight GT, and the Geometra Pro in 2011. Boots became a meaningful part of the range alongside kit.
Since 2012 the Umbro marque has been a subsidiary of the US brand-management company Iconix Brand Group, which bought it from Nike for US$225 million. Nike had owned Umbro from 2008 before deciding to focus on its own sports brands. So ownership has passed from Nike to Iconix over the last decade.
Nike acquired Umbro in 2008 in a deal worth £285 million, then in May 2012 announced it would sell the brand, along with Cole Haan, to concentrate on labels including Nike, Converse, Hurley and Air Jordan. The sale to Iconix Brand Group was completed in December 2012. That is why Umbro sits outside the Nike stable today.
Umbro has dressed a long roll-call of clubs and national sides. England won the 1966 World Cup in Umbro, and the brand has supplied Manchester City, West Ham United, Everton, PSV and Schalke 04, among many others. It has also outfitted national teams such as Serbia and Jamaica, reflecting its global reach.
Modern kit holds up best with simple care. Wash it inside out on a cool cycle to protect printed badges and sponsor graphics, skip fabric softener, which can clog the breathable fabric, and air-dry rather than tumble-dry. Avoid ironing directly over crests and numbers so the printing stays crisp.
