The signature is a refined appropriation of the duffel-bag idea into cabas totes. After the colourful backpacks that filled French high schools in the 1980s, the 1990s brought the travel tote known as the '925', which became a classic. Since 2003 the bags have been made of cotton fabric, where nylon was used before.
Its strongest markets sit far from Paris: Japan first, then Italy. The brand opened its first US store in the Royal Hawaiian Center in 2018, and in 2005 a French court found Galeries Lafayette guilty of copying its bags.