Story & heritage

Le Bisou — French for kiss — is Jacquemus' baguette: a long, sleek shoulder bag designed to sit snugly under the arm, living up to its name. It debuted with a clear '90s reference, the decade's slim under-the-arm bags reinterpreted through the house's pared-back lens, and quickly became a red-carpet and street-style favourite.

Like much of Simon Porte Jacquemus' work, the Bisou plays the brand's two registers at once: minimal in shape, but warm and tactile in its materials and details — glossy leathers, chain straps, and the playful Provençal touches, like wooden beads and woven raffia, that recall the south of France where the designer grew up.

Materials & craft

The Bisou is made in smooth leather, glossy calf hair or woven raffia depending on the season, in a curved baguette body with the gold-tone JACQUEMUS lettering across the front. Straps range from slim leather to chain links; the version shown pairs a striped raffia body with a red leather drawstring strap finished with polished wooden beads. The slim profile is intentional — it is meant to tuck neatly against the body.

How to choose & style

The Bisou is the going-out bag of the line — its long, low silhouette flatters worn under the arm or short on the shoulder. The plain black leather version is the most versatile and the most '90s; the raffia and beaded editions lean summer and Provençal. It pairs naturally with slip dresses and clean tailoring, where its slim shape stays graphic rather than bulky.