Story & heritage

Le Chiquito — from the Spanish for tiny — was introduced in Jacquemus' Spring/Summer 2018 show, but it was the palm-sized micro version, sent down the runway at the label's Fall 2019 presentation in Paris, that became a phenomenon. Teased first on the brand's Instagram and jokingly described as able to hold a single Tic Tac or one AirPod, the bag accounted for an outsized share of the show's social posts and effectively launched the micro-bag trend that defined the next several years.

Simon Porte Jacquemus founded his label in 2010 at the age of twenty, naming it after his mother's maiden name. Born in Salon-de-Provence and raised in the small southern town of Mallemort, he built the house on the codes of the south of France — sun, simplicity, and a playful, almost naïve sense of scale. Le Chiquito, carried by Bella Hadid, Kim Kardashian and others, distilled all of that into an accessory you could close your fist around.

Materials & craft

The classic Chiquito is cut from smooth buffed calfskin and built around a structured trapezoidal body with a single curved, padded top handle. The defining gesture is the gold-tone JACQUEMUS lettering set into the lower corner of the flap; a magnetic snap secures the front, and a slim detachable leather strap converts the top-handle into a crossbody. Despite the miniature scale, the construction keeps the house's hand-finished edges and clean interior.

How to choose & style

The micro Chiquito is the statement piece — worn crossbody on a long strap it reads as jewellery as much as bag. The Chiquito Moyen (medium) is the wearable everyday size, holding a phone and the essentials. Tan and caramel are the most Jacquemus-canonical, echoing the Provençal palette; black sharpens it for evening. It works best against simple, pared-back tailoring that lets the bag's playful proportion do the talking.