Story & heritage

The bag now known as the Jackie traces to a soft, crescent-shaped hobo Gucci introduced in the late 1950s. It took its name from Jacqueline Kennedy Onassis, who was so often photographed carrying it through the 1960s and 1970s that the silhouette became inseparable from her image — and from the era's idea of effortless American elegance.

Gucci has relaunched the design repeatedly across the decades. The current Jackie 1961, reintroduced under Alessandro Michele in 2020, restores the original's defining feature: the slim piston closure that slides to open and shut, set against a low-slung, half-moon body designed to ride close under the arm.

Materials & craft

The Jackie 1961 is built in smooth leather or in Gucci's GG Supreme coated canvas, a material woven and treated in Italy for durability. The crescent body is finished with a single rolled top edge and the signature piston hardware — a sliding metal closure that gives the bag its quiet, mechanical click. Many versions carry the green-red-green Web stripe, Gucci's heritage code drawn from saddle girth webbing.

How to choose & style

The small is the everyday Jackie — worn on the shoulder or carried as a top-handle, it holds a phone, wallet and keys without bulk. The GG Supreme reads quietly logo-ed; plain leather reads more discreet still. The mini on a chain is the going-out version. Whichever scale, the bag is meant to sit close to the body, the way it did in every photograph that made it famous.